I put a banner in my header on Friday night before I left my office. Just logged into my banner manager, and Dolphin reports 2819 impressions. Since I have the location set for "top", the banner obviously displays in my header. Theoretically, the header loads for every page view. Can I assume then that I have had 2819 page views since Friday night?
I'm just trying to figure out how the system is counting impressions, because OpenX and Google Analytics are reporting different numbers, and I want to see which one is more accurate and why.
Thanks,
Bill